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Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

ISBN: LC9780230368828

32.95 23.95

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Quick Overview

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.