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Foundations of Marketing 7th Ed.


Available on backorder*

* Can take approximately two weeks to be dispatched.

Quick Overview

By John Fahy and David Jobber

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts.



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