Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
ISBN: LC9780230368828
€32.95€23.95
Out of stock
Quick Overview
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.